PUBLIC RELATIONS SUPPORT FOR HP WORLD ’99/ERP WORLD ’99.

Each HP World ’99/ERP World ’99 exhibitor and speaker is a client. We want to maximize your public relations efforts. Never hesitate to call us with any questions. Bob Miko, Director of Public Relations, 203-378-2803 (bmiko@pacificdialogue.com).

BEFORE THE SHOW

The public relations contact(s) you list below on this form receive informational e-mails from the HP World ’99/ERP World ’99 PR team before the show. These include updated press conference schedules and information on obtaining pre-registered press lists. In addition, the PR contact(s) will receive an electronic copy of the HP World ’99/ERP World ’99 PR Guide, containing basic information on what should be in your press kit; notes on running a press conference; suggestions on working with the press and maximizing your publicity efforts.

PRESS LIST

The PR Contact Form gives us the names of your internal and external PR people. These contacts will receive a special URL where a press list of pre-registered journalists (in tab-delimited text format) will be available. You can download the press list and import it into the spreadsheet, database or word processing program of your choice. The list is updated continually before each show. It is posted at www.pacificdialogue.com/hpw99.htm.

Although we encourage pre-registration, many reporters, editors and producers register on-site. We know who many of these people are and so a hit list of potential media covering is also at the Website (www.pacificdialogue.com/hpw99.htm).

TIP SHEETS/MEDIA ADVISORY

To alert major media and the trade press about HP World ’99/ERP World ’99 highlights and key events, we issue a series of media advisories before the show. This series of tip sheets go to all pre-registered press and includes descriptions of exhibitors' new products and services being introduced at the show, as well as a schedule of press events.

To ensure that we include your information, we strongly suggest you send a 50 word or less description by Monday, August 9th. Please send these directly to Bob Miko (bmiko@pacificdialogue.com). Use this format in the body of your e-mail:

Exhibitor name (Booth #)...50 word description of event/new product...

Contact Name, e-mail address, phone (555) 555-5555 URL: http://www.abcdef.com

HP WORLD ’99/ERP WORLD ’99 PRESS CENTER

In the HP World ’99/ERP World ’99 Press Center we have computers, printers, copiers, fax machines, telephones and refreshments for the working press. This area is for registered working press. This is also an area for exhibitors and press to meet for interviews.

The Center contains a "library" (tables) so exhibitors can present their press kits and other information directly to the press. The press uses these kits for background information on your company, to find a contact for interviews, product information, etc.

Sometimes press kits will be very popular and in high demand. The recommendation is to bring no more than 200 kits -- bring 100 (half) up to the press kit library, keep 50 (25%) in your booth, and have 50 (25%) in reserve. Keep a handful in your briefcase to give out individually to reporters, these are the ones that count. At the end of the show, your remaining kits will be discarded, unless you pick them up by 3:00 p.m., Wednesday.

For shipping press kits: Advance Shipments to ________ (crates, cartons, fiber cases only). Last day for shipments to arrive at the advance warehouse without surcharge: Tuesday, August 19, 1999 at 2PM Make out the bill of lading and consign as follows:

Name of company

HP World ’99/ERP World ’99

Show Management - PRESS ROOM attn: Bob Miko (Press Room)

c/o Champion Expo Services

Yellow Freight Systems

201 Haskins Way

So. San Francisco, CA 94080

Direct Shipments to Exhibit Site: First-day shipments can arrive at the Exhibit Site Sunday, August 13, 1999 @ 8AM

Make out the bill of lading and consign as follows:

Name of company

HP World ’99/ERP World ’99

attn: Bob Miko (Press Room)

Show Management, Registration

c/o ____________

Moscone Convention Center

San Francisco, CA

PRESS CONFERENCES

HP World ’99/ERP World ’99 is a leading forum for new product introductions, news announcements etc. To support that effort, we have several ready for press conferences. They are available on a first come, first served basis. Press Conference areas are available for one hour only. Please contact Bob Miko (bmiko@pacificdialogue.com) for further information. Press conferences are formally reserved only with an e-mail to Bob.

Working press attending HP World ’99/ERP World ’99 receive regular notices on the press conference schedule and product announcements before and during HP World ’99/ERP World ’99. However, even though we encourage the press to participate in your press conferences, we cannot guarantee their attendance. It is your continuing responsibility to encourage the press to attend your event.

We have begun posting the press list for HP World ’99/ERP World ’99 (at www.pacificdialogue.com/hpw99.htm) and sending out and posting the HP World ’99/ERP World ’99 Show PR guide. Additionally, HP World ’99/ERP World ’99 Show PR information will be posted at www.pacificdialogue.com/hpw99.htm.

Regularly we will zap out an announcement for the updated list and other updates and guidance will go out via e-mail, along with information on scheduling events, etc. The PR Guide will be e-mailed and then posted at the site.

PR SESSION

Over the next few weeks we will provide lots of guidance and support for both experienced and new trade show public relations professionals. As an extension of this on the first night of the conference (before the show floor opens) we will have coffee on in the press center to answer questions, give you an opportunity to see the press facilities and provide a round table discussion on how to work the press on site (we'll also invite the editors to stop by, they want to meet you as much as you want to meet them).

To keep you informed, and to inform the working press covering HP World ’99/ERP World ’99, we need the information below (and I want it electronically, I don't need to retype what you fax us).

So...Hit reply...fill in the blanks...and then send. If you don't use an external PR firm (and lots of companies keep the function in-house) type N/A. If you are not publicly held (yet) also list N/A for stock symbol. If you have any questions...call.

Thanks

Bob

PUBLIC RELATIONS CONTACTS

HP World ’99/ERP World ’99

Due By: July 30, 1999

Please identify the internal public relations representative for your company and your external public relations contact. You must provide an e-mail address. It is the only way you will receive notice of the press list.

This form should be returned no later than July 30, 1999 to Bob Miko, Director of Public Relations, via e-mail to bmiko@pacificdialogue.com or fax to 203-380-8019 or mail to Bob Miko, Pacific Dialogue, 33 Ferry Court North, Stratford, CT 06615

Exhibitor___________ Booth Number______ Stock Symbol________________

Internal PR Contact

First Name___________________ Last Name___________

Company____________________ Title___________________________

Address_____________________________________________________

City____________ State/Province_________ P/C_______ Country_________

Phone_______________________ Fax_____________

Email Address__________________________________

External PR Contact

First Name___________________ Last Name___________

Company____________________ Title___________________________

Address_______________________________________________________

City_______________________ State/Province_________ P/C_______ Country_________

Phone______________________ Fax_______________

Email Address__________________________________

New Product to be announced at show___________________________________________

New Products that have been introduced that you want to have profiled in a media alert (more on this later)___________________________

Company highlights or new products (50 words or less)